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Most American taxpayers and congressional representatives would agree that having clear strategic goals is paramount if U.S. government-funded media outreach abroad is to be cost-effective and successful. These goals cannot deviate from the basic values of American society: avoiding violence and war, supporting basic human rights, and overcoming barriers to free speech and free press.
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U.S.-funded media plays a pivotal role in shaping global perceptions by leveraging the expertise of skilled media leaders and journalists who can craft programs that resonate with diverse audiences. The effectiveness of these efforts hinges on their ability to align content with strategic objectives, such as advancing U.S. national security interests, while championing the values…